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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Perception of Environmental Aspects of Messages in Marketing Communication
 GRENAROVÁ, Kamila
The aim of this diploma theses is to identify consumer attitudes towards the communication of environmental aspects of products and business activities and to evaluate the impact on consumer purchasing decisions. The diploma thesis is divided into two main parts. The first part is devoted to the investigation of the given issue using domestic and foreign literary sources.The practical part of the thesis is based on a questionnaire survey and analysis of the obtained data, on the basis of which the specified hypotheses are subsequently evaluated. At the end of the work, proposals, the resulting evaluation and conclusions of the thesis are described.
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Consumers' attitudes in the Field of the Responsible Consumption
 ZELENKA, Ondřej
The opening part of the bachelor´s work is focused on the literary research, specifically, it defines the basic concepts of consumer behaviour, attitudes to consumer behaviour and aspects that could affect it. Furthermore it is followed by a discussion of the attitudes of consumers, forming the attitudes and their possible changes. jThe characteristics of responsible consumption and buying are enclosed in the literary research. The practical part of this thesis includes the results of the research of consumers' attitudes in the field of responsible consumption based on a questionnaire. The aim is to suggest possible methods for producers and traders in the case of consumers' attitudes. Finally, the specific methods for producers and traders are designed.
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